Bandero Tequila becomes the Raiders' official tequila partner

Bandero Tequila has struck a multi-year partnership with the Las Vegas Raiders, making it the team’s official tequila partner and adding branded cocktails, hospitality and stadium visibility at Allegiant Stadium. The deal gives Bandero a bigger sports platform as the brand pushes further into entertainment and culture.

Why it matters: - The deal gives Bandero Tequila a higher-profile presence inside Allegiant Stadium and across Raiders game days. - The partnership also expands Bandero’s sports and entertainment footprint at a moment when spirits brands are competing for premium fan engagement.

What happened: - Bandero Tequila announced a new multi-year partnership with the Las Vegas Raiders. - The agreement names Bandero the Official Tequila Partner of the Las Vegas Raiders. - Bandero will support the fan experience through premium brand integrations at Allegiant Stadium. - The partnership includes a signature cocktail featured throughout the stadium. - The deal also includes in-stadium visibility and hospitality experiences.

The details: - Jonathan Kendrick, Bandero co-founder, chairman and CEO, said the company is excited to partner with the Raiders and bring its award-winning tequila to game-day environments. - Raiders Vice President of Corporate Partnerships Christian Howard said the partnership connects two brands focused on authenticity, culture and fan experiences. - John Paul DeJoria, Bandero co-founder and brand ambassador, said the partnership marks Bandero joining Raider Nation at the start of a new era for the team. - Bandero says the brand is known for its distinctive bottle, smooth tequila profile and bold identity. - Bandero says recent recognition in major spirits competitions includes honors for Bandero Blanco and Bandero Café. - Bandero Tequila is led by Bandero Blanco, Bandero Café and a limited-edition Reposado launching this year. - Bandero Tequila is a premium tequila brand from Jalisco.

Between the lines: - The partnership positions Bandero alongside a major NFL team with a large and loyal fan base. - The Raiders gain a premium spirits partner that can activate around game-day hospitality and stadium service. - The timing suggests Bandero wants to use the NFL platform to build broader visibility in sports, entertainment and culture.

What's next: - Bandero and the Raiders are expected to roll out the partnership at Allegiant Stadium on game days and beyond. - Bandero’s limited-edition Reposado is set to launch this year. - Bandero says the partnership will help deepen its presence with fans and guests through branded experiences.

The bottom line: - The Raiders get a new premium alcohol partner. Bandero gets a major stage inside one of the NFL’s most visible stadiums.